Calendar Factory, Inc.

Calculator

The Most Cost-Effective Marketing Tool on Earth?

We believe that completely custom promotional calendars are the best marketing tool you can have. But don’t take our word for it. Below are a few questions to explore the value of a custom calendar to your company. By the way, we don’t collect any of this information. It’s only for your information:

Increased Sales
The average direct-mail response rate is 1% to 5%. Calendars can get a higher response rate based upon a number of factors, but let’s conversatively say you get a 1% response rate:

$		*		*		%	=	$
	Average profit per new client		# of clients and/or prospects I can reach		Conservative percent that will buy

Goodwill & Gift Value
Giving your client something during the holidays is a great way to say Thank You to your clients. A beautiful calendar designed to be functional for your clientele isn’t perceived as advertising, but as a gift. Calendars retail for up to $15, but let’s be conservative and say the perceived value is a low $7.50.

	*	$		=	$
# of clients and/or prospects I can reach			Conservative “gift” value

Advertisers
Some companies and calendars are well-suited to having months sponsored by vendors or partner companies. Prices per month range from $500 - $2000. How many months could you get sponsored, for how much each?

	*	$		=	$
sponsored months			price for sponsors

Calendar Sales
Retail operations usually can place calendars out and sell them at the counter. How many calendars could you sell, and at what price point?

	*	$		=	$
sponsored months			price for sponsors

Even More Value...
What is the value of your logo in front of your client every day for 365 days? (to estimate, try 1¢ per day x 200 work days x number of clients/prospects) What is the value of eduating your client or prospect? Does featuring sale dates and/or coupons increase sales and profitability at all?

$		+	$		+	$		=	$
	Logo in front of _____ people for 365 days			Value of educating clients & prospects			Increased sales from coupons or sale dates

	$
If receiving the value shown here – with very little effort on your part – interests you at all, please call now!



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